Describe the three types of pricing associated with business products.

Q: Identify the strengths, weaknesses, opportunities, and threatsthat are relevant to the strategy of R...

A: Regal Marine, founded in 1967, is one of the makers of those luxury power boats in the USA. It has a...

Q: Explain how you would determine customer satisfactionwith a bank, your university, a football game, ...

A: Customer Satisfaction is very important to measure as it improves the product or service. It can tel...

Q: What function does an industrial classification systemhelp marketers perform?

A: It is a domain-specific bifurcation tactic intended to serve the interest of a particular segment.

Q: . In what ways can each of the business cycle stagesaffect consumers’ reactions to marketing strateg...

A: The Business goes with the trend of growth, maturity and ultimately to decline phase and in each of ...

Q: What is service quality? Why do customers find itdifficult to judge service quality?

A: When an organization serves its products and services in the market, they focus on consumer satisfac...

Q: Identify the factors a marketer should consider inselecting a brand name.

A: Brand is the set of elements which helps in identifying the good and services offered by it to its r...

Q: What are the forces in the marketing environment? Howmuch control does a marketing manager have over...

A: Marketing environment refers to those external forces that affect the ability of a an organization t...

Q: Describe how a company produces, delivers, and sells a product or service to create wealth

A: A marketing concept is started from the planning process till the product is sold in the market. An ...

Q: What are the three levels of market coverage? What types of products is each used for?

A: Market coverage is the assessment of the market and the estimation of how much market a company shou...

Q: MARKETING MANAGEMENT ESSAYAssuming you are a marketing officer of Bank in a City. The CEO of the sai...

A: Marketing strategies start from analyzing what consumers need and to fulfill them through the right ...

Q: Explain (with examples) why sales promotion works well for Routine Buying Decisions but personal sel...

A: There are various selling techniques that are adopted as per the requirement of selling stages and m...

Q: What steps has Dubai Ports World taken to benefit from global economic changes?

A: The global transportation and logistics industry is one of the key factors contributing to the expan...

Q: Each year, Executive members at Costco receive an annual voucher toward future Costco purchases.  Th...

A: Answer to the question is option A.

Q: What is a sales forecast? Why is it important?

A: Sales forecasting is a technique through which an organization estimates its future sales and based ...

Q: For what types of products are psychological pricing strategies most likely to be used?

A: The psychological pricing strategies are used below:  a) Charm Pricing: It is the price that is used...

Q: Some new product launches fail and this leaves a negative impact on the profitability of the company...

A: SWOT Analysis is carried on in order to gain more insight from various points of view, that means th...

Q: When demand exceeds capacity?

A: The mismatch of the demand and supply cycle due to certain economical constituents' impacts on the o...

Q: How can marketers exploit the characteristics ofthe internet to improve the product element of their...

A: The marketer needs to be tech-savvy in the contemporary world in order to walk at the pace of develo...

Q: Identify the stages of the business buying decision process. How is this decision process used when ...

A: Business buying decision process is the decision making process that an organisational buyers goes t...

Q: Explore how a firm develops marketing objectivesand strategies that contribute to overall objectives

A: The predetermined objectives are well planned in advance through research and trade cycle assessment...

Q: What is a line extension, and how does it differ from aproduct modification?

A: To deal with consumer behavior in the market, an organization uses various strategies and technology...

Q: Why is marketing important in our society?

A: It is a comprehensive process to sell and distribute the goods from the production chain to the fina...

Q: Describe the interrelationship of various logistics functions?

A: Logistics is the process of moving goods across a company's supply chain. Logistics schemes help to ...