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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What is the difference between manufacturer brands and store brands? Between family branding and individual branding?

Summary Introduction

To determine: The difference between manufacturer brands and store brands and the difference between family branding and individual branding.

Introduction: A brand is a product, service, or idea that is freely recognized from different product, service, or ideas with the goal that it can be effectively conveyed and typically marketed.

Explanation

The difference between manufacturer brands and store brands are as follows:

A manufacturer brand is the brand claimed by the producer for example CK, though a store brand is possessed by the individual distributer or retailer for example KME brand is owned by SR...

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