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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What is the difference between a line extension and brand extension?

Summary Introduction

To determine: The difference between line extension and brand extension.

Introduction: A brand is a product, service, or idea that is freely recognized from different product, service, or ideas with the goal that it can be effectively conveyed and typically marketed.

Explanation

The difference between line extension and brand extension are as follows:

  • A brand extension is utilizing a current brand to m...

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