Why is it important to delete certain products? The largest number of product ideas are rejected during which stage?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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Why is it important to delete certain products? The largest number of product ideas are rejected during which stage?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing