Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 12.1, Problem 12.1LO
Summary Introduction
To determine: The four unique elements of service.
Introduction:
Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.
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Check out a sample textbook solutionStudents have asked these similar questions
the four unique elements to services include
Illustrate the four (4) characteristics of services and provide a suitable example of situation for each explanation.
Examine the foundations of service to customers.
Chapter 12 Solutions
Marketing
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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- Differentiate between co-routed services and provider-routed services?arrow_forwardExplain the differences between routine-intensive, technology-intensive, contact-intensive, and knowledge-intensive services. Provide a specific example of each type, considering physical and digital channels. Does the type of consumer differ for each type of service business? Why or why not?arrow_forwardDefine the service industry and provide examples of different types of services.arrow_forward
- There are unique characteristics that distinguish services from products. Identify and define these unique characteristics.arrow_forwardWhat are some of the differences between high-contact and low-contact services?arrow_forwardDiscuss the key elements of service quality and how they can be measured and improved in service rendering.arrow_forward
- Explain the four (4) distinguishing features of services and provide an appropriate illustration of a scenario to go along with each of the explanations.arrow_forwardIn this chapter, we learned that the characteristics of services are intangibility,perishability, variability, and inseparability. Explain each of these characteristics and how they create challenges for marketing services.arrow_forwardProvide some instances of internalized services and discuss some important topics about externalized services.arrow_forward
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