Research Methods for the Behavioral Sciences (MindTap Course List)
Research Methods for the Behavioral Sciences (MindTap Course List)
5th Edition
ISBN: 9781305104136
Author: Frederick J Gravetter, Lori-Ann B. Forzano
Publisher: Wadsworth Publishing
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Chapter 12.4, Problem 5LO
To determine

To describe:

Strength and weaknesses of correlation research strategy including the third variable problem and directionality problem and identify this problem when they appear in a research study.

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The manager Concerned about her current customer base, manager Andersen started to think of factors that might affect the attractiveness of an auditing firm. Of course, the service quality provided and the fees charged by the auditor seem two important factors. Next, she decides that the reputation of the auditing firm also needs to be included in the framework as an independent variable. As illustrated by the dramatic effects of recent auditing scandals, reputation seems especially important for large auditors (i.e., auditing firms that are large in size). Finally, manager Andersen also thinks that the proximity of the auditing firm to the customer is another variable to be included as an independent variable. Proximity very likely affects the possibility for the client to personally meet with the auditors on a regular basis and she knows from her own contact with customers that they perceive personal interactions as quite important. Consider the above scenario shown; answer the…
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Correlation Vs Regression: Difference Between them with definition & Comparison Chart; Author: Key Differences;https://www.youtube.com/watch?v=Ou2QGSJVd0U;License: Standard YouTube License, CC-BY
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