What are the ways to improve a product mix? Describe two approaches to use existing products to strengthen a product mix.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.5: Marketing Across The Product Lifecycle
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What are the ways to improve a product mix? Describe two approaches to use existing products to strengthen a product mix.

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