BuyFind

Contemporary Marketing

18th Edition
Louis E. Boone + 1 other
Publisher: Cengage Learning
ISBN: 9780357033777
BuyFind

Contemporary Marketing

18th Edition
Louis E. Boone + 1 other
Publisher: Cengage Learning
ISBN: 9780357033777

Solutions

Chapter
Section
Chapter 12.7, Problem 1LO
Textbook Problem

Summarize methods commonly used for measuring and managing product quality.

Expert Solution
Summary Introduction

To identify: The methods used for managing and measuring the quality of the product.

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Explanation of Solution

The quality of the product is pursued for both intangible services and tangible goods.

The methods used for managing and measuring the quality of the product are as follows:

  • Benchmarking
  • Lean
  • Six sigma

Benchmarking:

Bench marking is the process in which one company studies the process of another company to identify the best practices. The company which follows the best practices for the production, such process is usually taken as standard.

Lean manufacturing:

The lean manufacturing is the term that means manufacturing the product to achieve high customer satisfaction with minimum inventories.

Six-sigma:

Six-sigma is the methodology of process improvement used for eliminating defects in any process. The process may be manufacturing or assembly process of product or service. It helps to identify and eliminate the causes of the defects.

There is a certified course for six-sigma with different stages. Companies need the skilled man force to implement six-sigma. It is costly and less profitable in some areas.

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