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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Identify and describe the major Ingredients of a promotion mix.

Summary Introduction

To determine: The major ingredients of promotion mix.

Introduction: Promotion mix is basic to meet the data necessities of every single target customers. This essentially implies the underwriting or promotion mix is not considered to gratify just the potential purchaser or just the ongoing purchaser.

Explanation

The major ingredients of promotion mix are as follows:

  • Personal offering: It is more costly to achieve a shopper through personal offering than through advertising; however this technique gives quick criticism and frequently is more enticing than advertising...

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