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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Why are integrated marketing communications being increasingly accepted?

Summary Introduction

To determine: The reasons on integrated marketing communications being increasingly accepted.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.

Explanation

The reasons on integrated marketing communications being increasingly accepted are as follows:

  • Marketers currently can exploit all the more exactly focused on advertising plans, for example, satellite TV, mails, Internet, magazines, and digital broadcasts...

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