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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Why do firms use event sponsorship?

Summary Introduction

To determine: The use of event sponsorship.

Introduction: Publicity is the action of expanding the mindfulness about a man, item or benefit and to catch the eye of the group is known as publicity. It is an approach to extend an organization before the prospective customer.

Explanation

The uses of event sponsorship are as follows:

A firm may pay for all or part of a special occasion, other public relations instrument is event sponsorship, in which an organization pays for all or...

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