What are the major elements of a promotion mix?

Q: Disadvantages and Advantages of CSR

A: Corporate social responsibility is a fast-growing, major business issue, and it has attracted worldw...

Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?

A: Sales potential is the ability of the sales person to sell the product in the market. Profit making ...

Q: What are the objectives of the MBO? What do you think might be its disadvantage?

A: Management of objectives (MBO) have the following objectives Measure and judge Relate the individua...

Q: What factors must marketers consider as they decidewhether to engage in international marketing?

A: International Marketing refers to trading of good and services across the globe to serve the require...

Q: Outline the five major steps in the target marketselection process.

A: It is of utmost important for the firms to determine the audience for their product or service offer...

Q: why sales management systems have become more technologically sophisticated

A: The process of hiring staff, training them and motivating them, coordination of operations with the ...

Q: What are some issues to consider in analyzing acompany’s resources and opportunities? How do theseis...

A: Some issues to consider in analyzing a company’s resources and opportunities are accessing human and...

Q: Provide a long and detailed self explanatory solution on what potential problems will a marketer enc...

A: Global advertising basically means when a company sees no difference between the domestic market and...

Q: eBay Describe the relationship they have with there customers?

A: eBay is a leading online player due to its extensive portfolio of products offered on the online por...

Q: Jon Snow has invented a new and improved space heater unlike anything in the market. He has a protot...

A: There is always the scope of uncertainty when one go for new product development and its introductio...

Q: Describe four important elements of business blogging.

A: Business blogging is a technique that used by the business to promote and show its visibility online...

Q: Identify and explain the major components of amarketing plan.

A: A document that explains the advertising strategy on which an organization will operate on is called...

Q: why sales promotion works well for Routine Buying Decisions but personal selling and print ads work ...

A: A marketer needs to recognize the effective marketing strategy according to the product as necessity...

Q: Marketing can be identified primarily as the activities of advertising and personal selling.     a)T...

A: Marketing mainly refers to the advertising, promoting, selling your products or services to consumer...

Q: Why can the process of commercialization take a considerable amount of time?

A: Commercialization is the introduction of new products in the market. The whole process of commercial...

Q: How can marketers exploit the characteristics ofthe internet to improve the product element of their...

A: The marketer needs to be tech-savvy in the contemporary world in order to walk at the pace of develo...

Q: Discuss the advantages and disadvantages of the following lot-sizing methods in the context of an MR...

A: Lot size techniques are the procedures used to determine the batch size for purchased or manufacture...

Q: Under what conditions might a firm use multipleforecasting methods?

A: Forecasting is a techniques through the corporates predict the demand of their products or service i...

Q: Performing a SWOT analysis firms to identify their competitive advantage. Discuss the differences , ...

A: Competitive advantage is an unique feature of the company which gives an opportunity to the company ...

Q: How do search, experience, and credence qualitiesaffect the way customers view and evaluate services...

A: The market search for the product in order to gather maximum relevant data about a product and the u...

Q: What is critical thinking and how do you measure it?

A: In today’s knowledge-based world, the achievement is for those who can think critically and improve ...

Q: Explain (with examples) why sales promotion works well for Routine Buying Decisions but personal sel...

A: There are various selling techniques that are adopted as per the requirement of selling stages and m...

Q: STP model for Life insurance industry

A: STP model helps to form a market based on your offerings.It helps to identify the the target groups ...

Q: When the primary selection criteria a firm uses to decide whether or not to enter a new market segme...

A: The given scenario talks about targeting a new market segment and whether the firm existing products...

Q: Describe the various methods for measuring the effectiveness of an e-commerce website.

A: E-commerce, as the name suggests, is a medium for electronically trading in goods and services. It i...

Q: For years you have been trying to penetrate the German market with your light master brew beer. Afte...

A: A joint venture is created by two or more parties or businesses when they decide to share their owne...