Foundations of Business - Standalone book (MindTap Course List)
Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 1CC
Summary Introduction

To explain: The types of middlemen link a producer to a user within a marketing channel.

Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

Expert Solution & Answer
Check Mark

Explanation of Solution

The types of middlemen link a producer to a user within a marketing channel are as follows:

  • A marketing channel starts with the manufacturer and ends with the purchaser or the client.
  • Generally, middlemen are worried about the transfer of ownership of goods.
  • A merchant middleman takes name to items by purchasing them.
  • A functional middleman assists in ownership transfer or does not take name to the items.
  • Want to see more full solutions like this?

    Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
    Students have asked these similar questions
    list and explain What are the benefits and drawbacks of different marketing channels   ?
    Knowledge Booster
    Background pattern image
    Marketing
    Learn more about
    Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
    Recommended textbooks for you
    • Text book image
      Contemporary Marketing
      Marketing
      ISBN:9780357033777
      Author:Louis E. Boone, David L. Kurtz
      Publisher:Cengage Learning
      Text book image
      Marketing
      Marketing
      ISBN:9780357033791
      Author:Pride, William M
      Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing