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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

How do the different types of middlemen link producer to a user within a marketing channel?

Summary Introduction

To explain: The types of middlemen link a producer to a user within a marketing channel.

Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

Explanation

The types of middlemen link a producer to a user within a marketing channel are as follows:

  • A marketing channel starts with the manufacturer and ends with the purchaser or the client.
  • Generally, middlemen are worried about the transfer of ownership of goods.
  • A merchant middleman takes name to items by purchasing them.
  • A functional middleman assists in ownership transfer or does not take name to the items.
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