Bundle: Foundations of Business, 4th + MindTap Introduction to Business, 1 term (6 months) Access Code
Bundle: Foundations of Business, 4th + MindTap Introduction to Business, 1 term (6 months) Access Code
4th Edition
ISBN: 9781305242579
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Concept explainers

Question
Chapter 13, Problem 1CC
Summary Introduction

To explain: The types of middlemen link a producer to a user within a marketing channel.

Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

Expert Solution & Answer
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Explanation of Solution

The types of middlemen link a producer to a user within a marketing channel are as follows:

  • A marketing channel starts with the manufacturer and ends with the purchaser or the client.
  • Generally, middlemen are worried about the transfer of ownership of goods.
  • A merchant middleman takes name to items by purchasing them.
  • A functional middleman assists in ownership transfer or does not take name to the items.
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