Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Chapter 1.3, Problem 1LO
Summary Introduction

To discuss: The focus of marketing activities in the five eras of marketing 

The five eras are as follows:

  • Production eras
  • Sales eras
  • Marketing eras
  • Relationship eras
  • Social eras

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