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Database Systems: Design, Implemen...

12th Edition
Carlos Coronel + 1 other
Publisher: Cengage Learning
ISBN: 9781305627482

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BuyFindarrow_forward

Database Systems: Design, Implemen...

12th Edition
Carlos Coronel + 1 other
Publisher: Cengage Learning
ISBN: 9781305627482
Chapter 13, Problem 1RQ
Textbook Problem
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What is business intelligence? Give some recent examples of BI usage, using the Internet for assistance. What BI benefits have companies found?

Explanation of Solution

Business Intelligence (BI):

  • Business intelligence defines applications, technologies and practices followed to analyze, manage and maintain the data required by organization.
  • The data is maintained to represent the business views of the organization.
  • It is significant in because it is used in improving the efficiency of the organization like high productivity with low investment.
  • The applications used will have all the information of the business from the starting.
  • As the name suggests it has all the required intelligence to understand and manage the business.
  • It shares the information with the users by creating a positive culture namely, business wisdom in the organization.

Examples of Business Intelligence with its benefits:

  • Plantronics is one of the companies which follow business intelligence to get efficient outputs. It provides better view of graphical pipeline which helps the managers in allocation of resources for sales.
  • Australia and New Zealand (ANZ) banking group follows BI to increase its customers through the improvement of the internet banking.

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