What is publicity, and why do organizations use it?

Q: A CISO interacts with many different functional areas across the company, including marketing, sales...

A: The following can be the potential conflict between the information security team and other teams. ...

Q: what PLC stage will playstation 4 be in 2021? what marketing mix would you recommend

A: Decline stage of the product life cycle is the place where the product gets the ultimate termination...

Q: What are the risks associated with global franchising?

A: Global franchising means breaking national borders to trade internationally by distributing represen...

Q: Discuss the advantages and disadvantages of the following lot-sizing methods in the context of an MR...

A: Lot size techniques are the procedures used to determine the batch size for purchased or manufacture...

Q: Explain how companies manage existing productsthrough line extensions and product modifications.

A: Line extension means extending an existing product line of the company. Any type of substantial chan...

Q: What is a line extension, and how does it differ from aproduct modification?

A: To deal with consumer behavior in the market, an organization uses various strategies and technology...

Q: What is competitive advantage and what is the theory ofcomparative advantage.

A: Competitive Advantage is when a strategy is made that differs one organisation from another. It is l...

Q: Summarize why it is important to examine andrespond to the marketing environment.

A: Marketing environment refers to the factors and environment which surround the business and affect t...

Q: What types of problems does a weak product cause in aproduct mix? Describe the most effective approa...

A: The wrong product selection in the marketing can lead to a decline in sales and loss in the short-ru...

Q: QUESTION 1   There some characteristics that distinguishes service marketing from other marketing, ...

A: “ As you have asked multiple questions in one time, we will be solving the first question for you, i...

Q: Describe the various methods for measuring the effectiveness of an e-commerce website.

A: E-commerce, as the name suggests, is a medium for electronically trading in goods and services. It i...

Q: What does the term technology mean to you? Dothe benefits of technology outweigh its costs andpotent...

A: Expeditious introduction of modern technology and the conception of international organizations have...

Q: How does employee participation increase motivation?

A: Employees are the lifeblood of any organization. With motivated and participated employees an organi...

Q: why 70% of consumers make purchasing decisions to solve their problems. 30% make decisions to gain s...

A: Purchase decision starts when a consumer analyzes the deprivation of a product that can fulfill a ne...

Q: Describe four important elements of business blogging.

A: Business blogging is a technique that used by the business to promote and show its visibility online...

Q: How have digital media affected the pricing ofproducts? Give examples of the opportunities andchalle...

A: In the changing world, digital media becomes an important platform for every individual either for a...

Q: Define geodemographic segmentation.

A: Geodemographic segmentation is a segmentation technique which is used to classify and characterize n...

Q: What are the three major degrees of brand loyalty?

A: Brand loyalty is when a customer sustains to purchase from a company, by not considering the fact th...

Q: Given that a breakeven sales level is not a sales prediction. Explain why is it so widely used in bu...

A: An analysis is ought to be done in order to ascertain the cost and sales implication through turnove...

Q: Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the ...

A: Consumers are faced with certain personal,psychological and physiological factors which constantly i...

Q: A contractor of fast food giant failed to deliver the expected output of an inventory systems upgrad...

A: In a market, when making marketing strategies, firms generally analyze the market position and strat...

Q: 1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish?...

A: Yes, the company Pegasus is able to establish a good customer relationship The company use the follo...

Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?

A: Sales potential is the ability of the sales person to sell the product in the market. Profit making ...

Q: The one characteristic that makes direct marketing different from marketing in generalis that       ...

A: The right answer is D

Q: Identify the four general types of organizational buying center cultures, and explain how these may ...

A: The buying center refers to the group of people in an organization who are responsible for taking th...

Q: Companies who take a mobile first approach to communication often develop websites that are designed...

A: The companies are focusing on providing the best user experience in order to establish a positive co...

Q: List several characteristics that differentiate transactions involving business customers from consu...

A: Business customers refers to business to business transactions where one business sells to another. ...

Q: Explain the strategic planning process

A: It is the well-intended cautious business moe in order to counter the rivals and ensuring the maximu...

Q: How can people with different personal values worktogether to make ethical decisions in organization...

A: The collaboration and cooperative work culture can help in achieving the moral dimension of decision...

Q: Joseph and Krystal are part of your social group. They joined Missile’s Financial Services together ...

A: Effective dissemination of informational flow and instructions ought to be delivered in order to get...

Q: Discuss the six step price setting procedure in marketing

A: Price setting is a vital component while launching a product in the market. Price is an important fa...

Q: Identify the five components of the promotional mix.

A: Promotion – it covers all those activities that informs the customer about the product, the brand or...

Q: detern destiny prime reasoh keywol purchase, there are otner advantages using the system. nese inCiu...

A: SERP - Search Engine Results Pages Search Engine Results Pages are the pages shown by search engines...

Q: Having a good channel partner can be beneficial to marketers. Explain why marketing channel decision...

A: A proper marketing route selection is prudent for the success and profitability of the company.The m...

Q: Focus groups are commonly used in social marketing research because they are easy to run well. Sel...

A: In a market, focus groups are used as the marketing tool according to which a small group of people ...