MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 13, Problem 2LO
Summary Introduction
To discuss: The concept of external and internal chain integration and the importance of these kinds of integration.
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Examine and evaluate your chosen organization’s Supply Chain, describe its basicworking, strategy used by them, key drivers for achieving an integrated supply chain
Chapter 13 Solutions
MKTG 12:STUDENT ED.-TEXT
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