Jack’s Apps Company researches, develops, and sells traditional applications (i.e., apps) for middle-aged mobile phone device users. In an attempt to tap into the large young adult app market to boost sales and advertising revenues. Jack’s CFO, Daniel, is considering hiring students from area high schools and universities to drastically increase the innovativeness of the company’s apps. Specifically, Daniel hopes that Jack’s new student employee pool will make Jack's next wave of phone apps inventions popular with young adults by providing innovative services, such as exchanging payments for late-night food deliveries, arranging informal dating and other social gatherings, exchanging perspectives on different professors, and identifying unusual debit card purchase patterns to assist with early fraud detection notification. Based on cost estimates from Jack’s finance team and surveys of its new target customers (i.e., New Customer Financial Survey), Daniel estimates that this new customer market would increase Jack’s annual net income by $10,000,000.
In addition to the New Customer Financial Survey. Jack’s management team conducted a Business Sustainability Analysis. Specifically, the stakeholder engagement portion of the Business Sustainability Analysis revealed that four of Jack’s most important stakeholder groups (advertisers, regulators, employees, and customers) would react strongly—some favorably and others unfavorably—to the decision to push its app business in the direction of the young adult market. Specifically, ten percent of its existing advertisers would drop Jack’s as a client, thereby reducing its annual advertising revenue of $10,000,000. Also, confidential discussions with competitors suggest that the new fraud detection app would require sensitive customer information that Jack’s would be unable to protect perfectly from data hackers, thereby resulting in annual fines of $1,500,000 from regulators. In addition, employee engagement meetings indicated that they would strongly favor the expansion into the young adult market. Daniel estimates that improved employee morale would significantly increase their productivity and creativity, thereby increasing annual sales revenue by $2,000,000. Finally, focus groups with existing customers revealed that they would highly value the increased workforce diversity of Jack’s hiring a large number of talented young female employees with an expertise in technology. Daniel estimates that this positive customer sentiment would translate into an additional $3,000,000 in annual traditional apps sales.
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Financial & Managerial Accounting
Financial Accounting
Intermediate Accounting: Reporting And Analysis
College Accounting, Chapters 1-27
Accounting Information Systems
Corporate Financial Accounting
Financial And Managerial Accounting
STATISTICS F/BUSINESS+ECONOMICS-TEXT
Fundamentals of Financial Management (MindTap Course List)
Fundamentals of Financial Management, Concise Edition (MindTap Course List)
MKTG 12:STUDENT ED.-TEXT
Management, Loose-Leaf Version
Essentials of Business Communication (MindTap Course List)
Contemporary Marketing
Principles of Microeconomics (MindTap Course List)
Brief Principles of Macroeconomics (MindTap Course List)
Accounting Information Systems
Essentials of Economics (MindTap Course List)
Principles of Macroeconomics (MindTap Course List)
ECON: MICRO4 (New, Engaging Titles from 4LTR Press)
Foundations of Business (MindTap Course List)
Principles of Economics (MindTap Course List)
Financial & Managerial Accounting
College Accounting (Book Only): A Career Approach
Financial Accounting
Accounting (Text Only)
Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition, 1 term (6 months) Printed Access Card) (MindTap Course List)
Statistics for Business & Economics, Revised (MindTap Course List)
Exploring Economics
College Accounting (Book Only): A Career Approach
College Accounting, Chapters 1-27 (New in Accounting from Heintz and Parry)
Principles of Macroeconomics (MindTap Course List)
Fundamentals of Financial Management (MindTap Course List)
Pkg Acc Infor Systems MS VISIO CD
Survey of Accounting (Accounting I)
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Economics For Today
Microeconomics
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Purchasing and Supply Chain Management
Macroeconomics
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Cornerstones of Financial Accounting
Macroeconomics: Private and Public Choice (MindTap Course List)
Principles of Microeconomics
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Understanding Management (MindTap Course List)
Economics: Private and Public Choice (MindTap Course List)