Explain what marketing channels and channel intermediaries are, and describe their functions and activities

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.3: Selecting Distribution Channels
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Explain what marketing channels and channel intermediaries are, and describe their functions and activities

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