Chapter 1.3, Problem III.9E

True or false, state your reason briefly if it is false.

Examples of information as instructions include (select all that apply):  TV program listings Stock prices Pizza recipe Protein folding instructions Map directions Which one of the following statements is correct? Most information goods are physically excludable.  Digital rights management is one way to deal with the problem of excludability. Experience goods are best sold to those who have not experienced them yet. Most information goods are not experience goods. The value of information is defined as: Value(best decision | informed) – Value(best decision | uninformed) Value(best decision | uninformed) – Value(best decision | informed) Value(best decision | informed) – Value(worst decision | informed) Value(worst decision | uninformed) – Value(worst decision | informed) Value(best decision) - Value(worst decision) Using information to add value to a product or purchasing experience, demand curve shift occurs… Up and to the left Up and to the right Down and to the left Down…

If the salesperson listens carefully to the response without talking, the buyer is more likely to reveal information about the challenges and the negotiation positions in his or her own words.   TRUE   FALSE

true or false with explanation

Imagine you were the CEO of a major brand that was approached by Morgan Spurlock during the filming of The Greatest Movie Ever Sold. In 1-2 sentences, explain one reason why your brand might want to pay for brand placement in his movie. In 1 - 2 SEPARATE sentences, explain one reason why your brand might NOT want to.

Please answer Numbers 2 and 3. True or False? If False, write the correct statement.