What are the two classifications of sales promotion methods?

Q: What do you see as the future of movie rentals, givenon-demand cable access, video streaming on the ...

A: With the advent of technological advancement in the domain of entertainment especially in the form o...

Q: Explain how an organization can create a competitiveadvantage at the corporate strategy level and at...

A: Examining the internal broad issues is very important. It is done to identify core competencies and ...

Q: What is the major purpose of concept testing, and howis it accomplished?

A: Concept testing is a testing technique which is used to evaluate a new product idea or a new campaig...

Q: What are the objectives of the MBO? What do you think might be its disadvantage?

A: Management of objectives (MBO) have the following objectives Measure and judge Relate the individua...

Q: Explore how a firm develops marketing objectivesand strategies that contribute to overall objectives

A: The predetermined objectives are well planned in advance through research and trade cycle assessment...

Q: How can social media be used to promote the local sport entity in a way that it can reach the needs ...

A: The following ways social media can be used to promote the local sports entity Facebook page Instag...

Q: What are the differences among clients, publics, andcustomers? What is the difference between a targ...

A: Clients are parties who have business associations with the firm.Clients receives the services of th...

Q: You have decided to spend $500 on Instagram marketing this quarter. If your quarterly marketing budg...

A: In Marketing expenses, there is always an expense on a particular segment made on the basis of the e...

Q: why sales promotion works well for Routine Buying Decisions but personal selling and print ads work ...

A: A marketer needs to recognize the effective marketing strategy according to the product as necessity...

Q: Contrast oral, written, and nonverbal communication.

A: When an organization uses marketing strategy, it is needed to understand what form of communicating ...

Q: Explain how you would determine customer satisfactionwith a bank, your university, a football game, ...

A: Customer Satisfaction is very important to measure as it improves the product or service. It can tel...

Q: As a marketing consultant, a prospective business man has approach you to advise him on his intentio...

A: Hello thank you for the question. As per guidelines, we would provide only one answer at a time. Ple...

Q: Identify the major segmentation variables.

A: The process of dividing the potential buyers of a product into different categories on the basis of ...

Q: Professional Dental Supply has been successfully selling dental instruments to dentists for the past...

A: The foremost step to enter into a new domain in marketing will require an entry strategy into the ta...

Q: How do convenience products and shopping productsdiffer? What are the distinguishing characteristics...

A: Consumer products are those in which the end user is the consumer and is produced based on the needs...

Q: How can a company’s marketing organization identify newly emerging competitors in time to plan and e...

A: The analysis of trend and demand study can help the company to spot the rivals and enable it to exec...

Q: What are some major social responsibility issues? Givean example of each

A: Social responsibility is very important for business ethics. Business is responsible for treating hi...

Q: Do you think that MTV’s future lies mostly in its international operations?

A: Yes, the future of MTV’s future lies in its international operations, the following reasons explains...

Q: As a marketing consultant, a prospective business man has approach you to advise him on his intentio...

A: The process of creating a product and positioning it into the market among the consumers undergoes a...

Q: Which of the following message strategy objectives is concerned with making certain that consumers r...

A: Message strategy in advertising is what you say and how you say about your products or services to y...

Q: why 70% of consumers make purchasing decisions to solve their problems. 30% make decisions to gain s...

A: Purchase decision starts when a consumer analyzes the deprivation of a product that can fulfill a ne...

Q: What are the four types of competition? Which is mostimportant to marketers?

A: The business endeavor to compete with the rivals in order to get maximum advantage and edge over the...

Q: 1. Explain why certain products, such as Coca-cola, manage to appeal to a wide range of market segme...

A: The companies such as coca-cola are able to appeal to a wide range of market segments due to the fol...

Q: Provide a long and detailed self explanatory solution on what potential problems will a marketer enc...

A: Global advertising basically means when a company sees no difference between the domestic market and...

Q: 1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish?...

A: Yes, the company Pegasus is able to establish a good customer relationship The company use the follo...

Q: What is physical distribution? Which major functions does it include?

A: Physical distribution refers to kinds of activities that are related to supply and delivery of finis...

Q: How does the life time analysis differ from the basic customer profitability approach? Explain.

A: Consumer profitability is an important metric used to inform decision making in various areas of the...

Q: What variables might be used to segment these consumer markets? (a) lawnmowers, (b) frozen dinners, ...

A: Market segmentation is dividing the market into common groups who share similar characteristics. It ...

Q: What are the major forces in consumerism today?

A: Consumerism says that the a consumer's increase in consumption of goods and services is the main foc...

Q: Some new product launches fail and this leaves a negative impact on the profitability of the company...

A: SWOT Analysis is carried on in order to gain more insight from various points of view, that means th...

Q: Marketers often use customer rewards programs to encourage repeat purchasing or increased consumptio...

A: Instrumental or Operant conditioning in marketing is basically an effort taken by marketers to encou...

Q: In purchasing an item, there are two conceptual dimensions, generally speaking, either product or se...

A: A product is a tangible in nature which can be acquired, consumed or owned which can be offered in t...