Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
Question
Chapter 13.3, Problem 13.3AQ
Summary Introduction

To determine: The way authors are doing so far using focus groups.

Introduction:

A focus group is a group of people, who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other given issues.

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