Research Methods for the Behaviora...

6th Edition
Frederick J Gravetter + 1 other
Publisher: Cengage Learning
ISBN: 9781337613316



Research Methods for the Behaviora...

6th Edition
Frederick J Gravetter + 1 other
Publisher: Cengage Learning
ISBN: 9781337613316
Chapter 13.3, Problem 7LO
Textbook Problem

Define open-ended, restricted, and rating-scale questions; identify examples of these three types of questions; and describe the strengths and weaknesses of each.

To determine

Open-ended, restricted and rating-scale questions, examples, strengths and weakness for each.

Explanation of Solution

Open-ended questions are the questions which are free from any restrictions, that is, the participants respond in their own words. For example, what do you think about demonetization? In this example, the respondent has no restriction and he/she can reply in his/her own words. These questions are flexible to answer but this creates problem in statistical analysis as it is tough to interpret and summarize the response of open-ended questions.

Restricted questions are the questions which contains limited number of options such as true/false or multiple choices. For example, which mobile network provides better network?

    a) Airtel    b) Vodafone    c) Jio   d) Idea
The strength of this type of questions is that it is easy to analyze and the weakness is that the participants are restricted to choose one of the options...

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