Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13.6, Problem 1CC
Summary Introduction

To determine: The major goal of integrated marketing communications.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.

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What is integrated marketing communications ?
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