A version of simple exponential smoothing can be used to predict the outcome of sporting events. To illustrate, consider pro football. We first assume that all games are played on a neutral field. Before each day of play, we assume that each team has a rating. For example, if the rating for the Bears is 110 and the rating for the Bengals is 16, you would predict the Bears to beat the Bengals by 10 − 6 = 4 points. Suppose that the Bears play the Bengals and win by 20 points. For this game, you under predicted the Bears’ performance by 20 − 4 = 16 points. The best α for pro football is α = 0.10. After the game, you therefore increase the Bears’ rating by 16(0.1) = 1.6 and decrease the Bengals’ rating by 1.6 points. In a rematch, the Bears would be favored by (10 + 1.6) − (6 − 1.6) = 7.2 points.
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