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Foundations of Business (MindTap C...

6th Edition
William M. Pride + 2 others
Publisher: Cengage Learning
ISBN: 9781337386920

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BuyFindarrow_forward

Foundations of Business (MindTap C...

6th Edition
William M. Pride + 2 others
Publisher: Cengage Learning
ISBN: 9781337386920
Chapter 13.8D, Problem 1CC
Textbook Problem
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Describe the major types of adverting by purpose.

Summary Introduction

To determine: The major types of advertising by purposes.

Introduction: Advertising is the idea of imparting a communicating about products and services to a consumer. Advertising is finished utilizing different media like TV, print, radio, on the web, open air.

Explanation of Solution

The major types of advertising by purposes are as follows:

  • Institutional advertising: It is a type of promoting intended to upgrade a company's picture or status. Numerous public utilities and bigger firms utilize some portion of their promoting dollars to assemble goodwill as opposed to rouse sales specifically. A positive open picture causes an association to draw in consumers, workers, and shareholders.
  • Selective-demand (or brand) advertising: It is type promoting that is utilized to offer a specific brand of item. It is by a wide margin the most well-known kind of publicizing, and it represents the lion's offer of promoting consumptions...

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Chapter 13 Solutions

Foundations of Business (MindTap Course List)
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Ch. 13.5E - How is inventory management a balancing act...Ch. 13.5E - Explain the seven major warehousing activities.Ch. 13.5E - What is the goal of materials handling?Ch. 13.5E - Describe the major characteristics of the primary...Ch. 13.6 - What is the major goal of integrated marketing...Ch. 13.6 - Why are integrated marketing communications being...Ch. 13.7 - What are the major elements of a promotion mix?Ch. 13.7 - How can each element help a firm reach a target...Ch. 13.8D - Describe the major types of adverting by purpose.Ch. 13.8D - Explain the eight major steps in developing an...Ch. 13.9C - What are the advantages and disadvantages of using...Ch. 13.9C - Identify the three types of salespersons.Ch. 13.9C - Describe the six of the personal-selling process.Ch. 13.10C - Why do marketers use sales promotion?Ch. 13.10C - What are the two classifications of sales...Ch. 13.10C - What factors affects the choice of sales promotion...Ch. 13.11B - What are the common tools of public relations?Ch. 13.11B - What is publicity, and why do organizations use...Ch. 13.11B - What are the four common types of publicity?Ch. 13 - What are the most common marketing channels for...Ch. 13 - What are the three levels of market coverage? What...Ch. 13 - List the services performed by wholesalers. For...Ch. 13 - Identify three kinds of full-service wholesalers....Ch. 13 - What can nonstore retailers offer their customers...Ch. 13 - What is physical distribution? Which major...Ch. 13 - Many producers sell to consumers both directly and...Ch. 13 - In what situations might a producer use agents or...Ch. 13 - If a middleman is eliminated from a marketing...Ch. 13 - What is integrated marketing communications, and...Ch. 13 - Identify and describe the major Ingredients of a...Ch. 13 - Identify and give examples of the three major...Ch. 13 - What are the major tasks involved in managing a...Ch. 13 - What are the major differences between consumer...Ch. 13 - What is the difference between publicity and...Ch. 13 - Why do firms use event sponsorship?

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