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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What is the difference between quantitative and qualitative measurements? Which type of measurement do you think is the most reliable when measuring the effectiveness of a company’s social medial plan?

Summary Introduction

To determine: The dissimilarity between quantitative and qualitative measurements and the form of measurement is most reliable when measuring the effectiveness of a company’s social media plan.

Introduction: Social Media is the compilation of instruments and online spaces accessible to encourage people and organizations to quicken their data and correspondence needs. Some extremely well known web based life destinations are FB, TW, YB, IG and SC.

Explanation

The dissimilarity between quantitative and qualitative measurements is as follows:

Quantitative social media estimation comprises of utilizing numerical estimations, which comprise of checking the total number of site visitors, number of fans and supporters, number of leads created, and the quantity of new customers. Numerous organizations additionally utilize key performance indicators (KPIs) that characterize and calculate the advancement of an organization toward accomplishing its goals.

Qualitative social media estimation is the procedure of getting to conclusions and convictions about a brand. This procedure basically utilizes conclusion examination to classify what is being said in regards to an organization...

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