MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 14, Problem 14.1DQ
Summary Introduction
To determine: The five major promotion tools used in marketing.
Introduction:
Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.
Expert Solution & Answer
Answer to Problem 14.1DQ
- Advertising
- Sales promotion
- Personal selling
- Public relation
- Direct and digital marketing
Explanation of Solution
The following diagram represents the major promotional tools:
Five major promotional tools used in marketing are listed below:
- Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
- Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
- Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
- Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
- Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Explain how Twitter makes money through advertising. Find examples of companies using Twitter as a promotional tool. (AACSB: Written and Oral Communication; Reflective Thinking)
4.Select one advertisement for a global product (i.e., a product that is marketed in more than one country).
1. Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral)
2. Explain which types of segmentation strategy are used in the advertisements and why
3. Evaluate how effectively the advertisement utilizes creative strategy
Chapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type of marketing to capitalize on this legal dispute with Sesame Workshop?
Chapter 14 Solutions
MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
Social Media is a powerful tool in marketing. It is one of the digital marketing techniques used to utilize social networking platforms to gain traffic and attract targeted audiences. State FIVE important roles of Social Media in Digital Marketing Strategy.
2. Email marketing is a segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail with an exception that instead of sending mail through the postal service, messages are sent electronically via email. In your own words, state and discuss FOUR advantages of Email Marketing
arrow_forward
MARKETING 01
WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought.
Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).
arrow_forward
Can you help me answer this question
Describe the components of a promotion mix and the different factors can affect them
The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences),
The promotion mix also consists of online, social media, and mobile marketing,
arrow_forward
Which promotional mix elements does Red Bull use? Whatgrade would you give Red Bull on integrating these elementsinto a core marketing communications campaign?
arrow_forward
Course Name: Advertising (Marketing)
Write a concise answer between 140 to 150 words for each question.
16. What are some of the cultural variables that marketers must consider in developing advertising and promotionalprograms in a foreign market?17. What are the differences between a retailer's long-term and short-term promotional objectives?18. Outline any three advantages and disadvantages of online advertising.
arrow_forward
Four elements of a promotion mix are advertising, personal selling, public relations, and sales promotion.
Which one or more of the four promotional methods do you think are most appropriate for Tesla? Why?
arrow_forward
In your own words discuss the integrated marketing communication concept. Explain what its emphasis on consistency and complete messages implies with respect to promotion blends. Give examples.
arrow_forward
1.
All of these are common misconceptions about what marketing is EXCEPT:
a. it does not involve numbers.
b. managing exchanges with customers
c. making people buy things they don’t need.
d. an art, and you either have the gift for it or you don’t.
2.
Communicating value to your target market is covered through what?
a. Product and Price
b. Product
c. Promotion
d. Price
3.
Which represents an intermediary relationship?
a. A bank provides a loan to an individual purchasing a car.
b. A private equity firm has invested in a logistics company.
c. A logistics company purchases truck tires from Goodyear.
d. A small bank uses an outsourced human resources company for its HR needs.
4.
Properly designed and executed, marketing can do which of the following?
a. Create a need for something
b. Make people buy things they really can’t afford.
c. Influence people to do things they don’t want to do.
d. Make it more appealing to buy certain things over others.
arrow_forward
How does social media advertising spending compare to traditional mass-media advertising spending? How likely is it that Twitter can become a media entity rather than just a media platform, and what are the implications for advertisers? (AACSB: Written and Oral Communication;Reflective Thinking)
arrow_forward
To provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?public relationssales promotionevent sponsorshippersonal sellingdirect marketing
arrow_forward
What marketing communication and promotion objectives should Banyan Tree set?
arrow_forward
Describe the AIDA model of communications. For each stage of the model explain how it can be related to the purchase of durable products. Illustrate how different promotion tools can be used at each stage of the “buy” process.
arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning