Understanding Business with Connect Access Card
Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14, Problem 1CE
Summary Introduction

To determine: The task performed, skills needed, pay, and opportunity outlook of the career.

Introduction:

Marketing managers are responsible for the marketing strategy of the company. Marketing strategy is used to attract and retain the customer for the company.

Expert Solution & Answer
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Answer to Problem 1CE

Marketing manager handles the marketing strategies of the company and also handles the pricing strategy. Some of the skill sets required are like marketing manager should be creative, problem-solving ability, and good communicational skills. The median hourly wage rate in this career is $62.20 and median annual wage rate is $129,380. The opportunity outlook for the career is that is projected to grow 10% from 2016 to 2026.

Explanation of Solution

Marketing managers estimates the demand for a particular product, think and execute its pricing strategy and promotion strategy. The skill set which a marketing manager requires is mentioned below:

  • Creativity.
  • Problem-solving ability.
  • Conceptual knowledge of the field.
  • Can perform under pressure.
  • Good critical thinking skills.
  • Passion for details.
  • Communicates well with others.

The wage rate of an employee working in this career is:

  • Median hourly wage rate is $62.20.
  • Median annual wage rate is $129,380.

The opportunity outlook for the career is that it has chances to grow 10% from the year 2016 to 2026. The growth rate of occupation is more than the average growth rate of other occupations. This job will continue to hold importance in the future world, as the company will keep on their focus for market share and more profit.

Conclusion

Thus, these are the details of career exploration on the top executive.

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Think about the last time you went to a shop, and consider how many different products there were to choose from, all of which have different prices Explain how pricing affects you as a consumer. Include the following details: An example of a time when you were faced with two identical or similar options and chose the cheaper option and explain why; If there are any products or services you feel you cannot compromise on price for, and why or why not; and How pricing affects your satisfaction with a product or service.
• Identify THREE key Pricing strategies and discuss the importance of understanding customer value perceptions, company costs, and competitor strategies when setting prices. What did you learn about. the factors affecting pricing and products, services, and brands. What did you learn about how companies adjust and change their prices to consider different types of customers and situations, these can just be bullet points or a short narrative. • Pick ONE of these key concepts and summarizes the significance of these in a 1 or 2 paragraph explanation of the strategy. (Including examples if appropriate)
Although more than one strategy can achieve profitable results, even within the same industry, nearly all successful pricing strategies embody three principles. They are value-based, proactive, and profit-driven. True or False?
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