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Explanation of Solution
The marketing channels and its intermediaries and their activities and functions:
The business arrangement of interdependent organization which reaches from the production point to the end consumers are termed as marketing channel. Intermediaries of this channel sells and buys the product, simplify the change of ownership among the seller and buyer while moving the goods from the manufacturer to the end consumers.
The marketing channels gains the economies of scale by way of division and specialization of the labor by assisting the upstream producers.
Transactional functions communicate and contact the potential buyers to make them to know the existing products and it details the features, benefits’ and advantages.
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Chapter 14 Solutions
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Explain in details why companies use marketing channels and discuss the channel design decisions.arrow_forwardIdentify five key attributes of distribution channel design and management.arrow_forwardAnalyze the significance of an efficient distribution channel in reaching target markets.arrow_forward
- Describe the concepts of channel management,conflict, and cooperation.arrow_forwarddescribe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)arrow_forwarddiscuss the significance of an efficient distribution channel in reaching target markets.arrow_forward
- What is the role of Marketing Channels and Channel Intermediaries?arrow_forwardDescribe marketing channel management by identifying the majoractivities that it involves. Identify several ways that marketing channelmanagement adds value to a company’s offerings, with regard toconsumers as well as business partners.arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing