MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 14, Problem 1LO
Summary Introduction

To discuss: The marketing channels and its intermediaries and their activities and functions

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Explanation of Solution

The marketing channels and its intermediaries and their activities and functions:

The business arrangement of interdependent organization which reaches from the production point to the end consumers are termed as marketing channel. Intermediaries of this channel sells and buys the product, simplify the change of ownership among the seller and buyer while moving the goods from the manufacturer to the end consumers.

The marketing channels gains the economies of scale by way of division and specialization of the labor by assisting the upstream producers. 

Transactional functions communicate and contact the potential buyers to make them to know the existing products and it details the features, benefits’ and advantages.

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Students have asked these similar questions
Discuss channel relationship types and roles, and their unique benefits and drawbacks
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Chapter 14 Solutions

MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

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