MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
Question
Book Icon
Chapter 14, Problem 1MA
Summary Introduction

To discuss: Whether Person X must establish the price greater or lesser than the competition.

Expert Solution & Answer
Check Mark

Explanation of Solution

Given situation:

Person X and his roommates are planning to start a pet grooming service to assist himself through college. There are already 2 well-organized pet services in his district.

Setting-up the price greater or lesser than our competition is based on various factors, which includes the kind of services that is provided, the breadth of service, perceived value, and the experience that one gains. As Person X is a college student not with much experience in pet grooming, it may be wise to establish a price, which is lower than the competition.

As people look for deals and the college students can give value at a lesser price, the consumers must encourage the efforts that are made through college and must be ready to pay a cost little lesser than the competition however, it must be still enough to make a reasonable gain.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
You and your two roommates are starting a pet grooming service tohelp put yourselves through college. There are two other wellestablished pet services in your area. Should you set your price higheror lower than that of the competition? Justify your answer.
You are an owner of a small independent chain of coffee houses competing head-to-head with Costa Coffee. The retail price your customers pay for coffee is exactly the same as at Costa Coffee. The wholesale price you pay for roasted coffee beans has increased by 25%. You understand that you cannot absorb this increase and that it must be passed on to your customers. However, you are concerned about the consequences of an open price increase. Discuss three alternative price increase strategies that address your concerns.
Should a company always respond to a competitor’s price cut, and what options are available if it does decide to respond?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning