Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14.1, Problem 14.1AQ
Summary Introduction

To determine: The smartphone features that a company should offer to an individual to make him switch his smartphone.

Introduction:

Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.

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Do research online to find out more about some of the e-commerce initiatives of other social networks, such as Instagram, Pinterest, and Twitter. What features do they offer that differentiate them from Facebook? Do you think any of these sites will ever be a strong competitor to Amazon in terms of total e-commerce sales? If not, what niche could they succeed at?
Why does Pinterest see Google as their main competitor? By developing new features and products, Pinterest focuses the mobile phone market.
If Google is Pinterest's main rival, how come?For what reasons does Pinterest prioritize development of mobile-friendly features and offerings?
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