Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 14.1, Problem 14.1LO
Summary Introduction

To determine: The way to establish the “approximate price level” by utilizing the profit-oriented, demand-oriented, cost-oriented, and competition-oriented approaches.

Introduction:

The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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Describe how to establish the “approximate price level” using demandoriented, cost-oriented, profit-oriented, and competition-oriented approaches
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