Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Chapter 14.3, Problem 1LO
Summary Introduction

To discuss: The three primary competitive pricing strategies.

The amount or value of funds that are required to buy a product is termed as price.

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Chapter 14 Solutions

Contemporary Marketing

Ch. 14.1 - Prob. 1LOCh. 14.2 - Prob. 1LOCh. 14.3 - Prob. 1LOCh. 14.4 - Prob. 1LOCh. 14.5 - Prob. 1LOCh. 14.6 - Prob. 1LO
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