Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 15, Problem 15.1DQ
Summary Introduction
To discuss: The conclusions marketing managers create when developing an advertisement program.
Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements or ads short form. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.
Expert Solution & Answer
Explanation of Solution
The conclusions marketing managers create when developing an advertisement program are as follows:
- Create an advertising goals: This can be arranged by basic role regardless of whether the point is to inform, persuade or remind.
- Estimate the advertising financial plan: This regularly relies upon its stage in the product life cycle. The product might require advertising to boost its income when it faces loss in the business.
- Create advertising strategy: It comprises of making an advertising message and choosing advertising media.
- Assess advertising promotions: It helps to screen how well the advertising strategy has worked.
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Chapter 15 Solutions
Principles Of Marketing
Ch. 15 - Prob. 15.1DQCh. 15 - Prob. 15.2DQCh. 15 - Prob. 15.3DQCh. 15 - Prob. 15.4DQCh. 15 - Prob. 15.5DQCh. 15 - Prob. 15.6CTECh. 15 - Prob. 15.7CTECh. 15 - Prob. 15.8CTECh. 15 - Prob. 15.9ACCh. 15 - Prob. 15.10AC
Ch. 15 - Prob. 15.11ACCh. 15 - Prob. 15.12ACCh. 15 - Prob. 15.13ACCh. 15 - Prob. 15.14ACCh. 15 - Prob. 15.15VCCh. 15 - Prob. 15.16VCCh. 15 - Prob. 15.17VCCh. 15 - Prob. 15.18CCCh. 15 - Prob. 15.19CCCh. 15 - Prob. 15.20CCCh. 15 - Prob. 15.21CCCh. 15 - Prob. 15.22CCCh. 15 - Prob. 15.23MMLCh. 15 - Prob. 15.24MML
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