Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 15, Problem 1ALR
Summary Introduction

To discuss: The examples of retailers that demonstrate the concept ‘Wheel of retailing’. Also, describe the stages and the current stages.

Wheel retailing refers to the method of offering low prices to the consumers than the charge of current suppliers by the new marketers to move upward.

Expert Solution & Answer
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Explanation of Solution

Examples:

Products like cell phones, DVD (Digital Versatile Disk), a computer, and many more came with the lowest price and then they gradually increased.

The stages of wheel retailing are as follows:

  • • Entry
  • • Growth
  • • Maturity
  • • Decline

Currently product DVD is in decline stage, computer is in maturity stage, and cell phones are also in maturity stage.

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