Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 1.5, Problem 1LO
Summary Introduction
To discuss: Distinguish the six categories of marketing.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
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