Fraud Examination
6th Edition
ISBN: 9781337619677
Author: Albrecht, W. Steve, Chad O., Conan C., Zimbelman, Mark F.
Publisher: Cengage,
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Chapter 15, Problem 7SC
To determine
The response for the mail and the consequences of paying the organization money in advance.
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Case Study
You have applied for a public relations (PR) position with a RM 10.2 million savings and loan association, a conservative financial institution that has been in existence for over 50 years. The organization has never employed a PR person before. Now that its assets have risen above 10 million, however, the president of the institution feels it is time to hire someone to ‘do the PR’.
During an interview, the president admits he is not sure what PR is, but he is fairly sure he wants the person he hires to plan promotions and stage events that will attract new customers, write stories that will get free space and time in the local media and start an employee publication. The president also states that he is open to suggestions about the position and asks you to explain how you would establish a professional, effective PR program if you were hired.
DISCUSSION OF TEXT HRM INCIDENTS
HRM Incident 1: The Wrong Approach
Eric Ardoin is a human resource manager at Epler Manufacturing Company in Greenfield, Wisconsin. He was considering the need to recruit qualified blacks for Epler when Shontae Blount walked into his office. "Got a minute?" asked Shontae. "I need to talk to you about the recruiting trip to Michigan State next week."
"Sure," Eric replied, "but, first I need your advice about something. How can we get more blacks to apply for work here? We're running ads on WBEZ radio along with the classified ads in the Tribune. I think you and John have made recruiting trips to every community college within 200 miles. We've encouraged employee referral, too, and I still think that's our most reliable source of new workers. But we just aren't getting any black applicants."
From the president on down, the management at Epler claimed commitment to equal employment opportunity. According to Eric, the commitment went much deeper than…
PROMOTING MYSELF (Chapter 8)• Create an outline for each of the following promotional strategies you plan to use as you begin your career. o Advertising: What does your resume look like? What does it say about you? Also consider what your social media profile says about you. If a prospective employer were to look at your Facebook, LinkedIn, or Twitter profile, would they like what they saw? Would it reflect the image of a thoughtful, driven professional?o Sales Promotion: Do the companies you want to work for offer unpaid internships? If so, how do you go about applying for them? How can you adjust your personal financial situation to take an unpaid internship if it helps to advance your career?o Personal-Selling: What will you say in an interview that will convince a prospective employer that he or she is better off with you than without you?o Public Relations: What do your colleagues think about you? Would your professors or classmates recommend you? Think about what you can do to…
Chapter 15 Solutions
Fraud Examination
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