Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15.1, Problem 1LO
Summary Introduction

To discuss: The 4 types of distribution channels.

Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.

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Explain the funaions of distribution channels
Explain what a distribution channel is, identify types ofwholesaling intermediaries, and describe the differenttypes of distribution channels.
Discuss various functions performed by Distribution Channel .
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