Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15.2, Problem 15.2LO
Summary Introduction

To distinguish: Traditional marketing channel, electronic marketing channel, and different types of vertical marketing systems

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers user.

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Explain the key differences between a conventional marketing channel and a vertical marketing system.
Discuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.
2. Discuss direct marketing channels and indirect marketing channels. Provide examples of each type of marketing channel.
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