Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
bartleby

Concept explainers

Question
Chapter 15.2, Problem 1LO
Summary Introduction

To discuss: The 3 functions of marketing intermediaries.

Intermediaries are whose channels who links and operates between the producers and ultimate consumer to bring the products to the global market.

Blurred answer
Students have asked these similar questions
Explain the role of marketing intermediaries in contemporary business, and list the eight primary functions that intermediaries can perform.
Explain why companies use marketing intermediaries. What are the functions of intermediaries?
What are the three questions marketing executives consider whenchoosing a marketing channel and intermediaries?