Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 15.3, Problem 15.3LO
Summary Introduction

To discuss: The factors the marketing executives consider while choosing and managing the marketing channel inclusive of legal restrictions.

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use.

Blurred answer
Students have asked these similar questions
List and explain the steps to plan a distribution channel strategy.
Discuss channel relationship types and roles, and their unique benefits and drawbacks
Describe marketing channel management by identifying the majoractivities that it involves. Identify several ways that marketing channelmanagement adds value to a company’s offerings, with regard toconsumers as well as business partners.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning