Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15.3, Problem 1LO
Summary Introduction
To discuss: The 5 factors which influences the selection of distribution channels.
Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.
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List and explain the steps to plan a distribution channel strategy.
Provide a specific example of how geographical location can affect your selection of distribution channels.
Choice of channels of distribution depends on various factors . Explain any four factors which affect the choice of channels of distribution .
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