M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 15.3, Problem 1PC
Summary Introduction

To determine: The difference between direct and indirect marketing channel.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place and promotion.

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What is the difference between an indirect and a directmarketing channel?
Discuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.
Explain the key differences between a conventional marketing channel and a vertical marketing system.
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