MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Chapter 15.5, Problem 1PC
Summary Introduction

To discuss: The consumer oriented pricing tactics.

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Chapter 15 Solutions

MARKETING

Ch. 15.1 - Prob. 1PCCh. 15.1 - Prob. 2PCCh. 15.3 - Prob. 1PCCh. 15.3 - Prob. 2PCCh. 15.5 - Prob. 1PCCh. 15.5 - Prob. 2PCCh. 15.6 - Prob. 1PCCh. 15 - Prob. 1MACh. 15 - Prob. 2MACh. 15 - Prob. 3MA
Ch. 15 - Prob. 4MACh. 15 - Prob. 5MACh. 15 - Prob. 6MACh. 15 - Prob. 7MACh. 15 - Prob. 8MACh. 15 - Prob. 9MACh. 15 - Prob. 10MACh. 15 - Prob. 11MACh. 15 - Prob. 1CCSCh. 15 - Prob. 2CCS
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