MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 15.6, Problem 1PC
Summary Introduction

To discuss: The common practices that tends to be illegal or unethical

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What common pricing practices are considered to beillegal or unethical?
Explain how unethical marketers might use bait-and-switch tactics, price-fixing, and predatory pricing.
Discuss the advantages of fixed-price policy on the part of customer and marketer.
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