MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 15.6, Problem 1PC
Summary Introduction
To discuss: The common practices that tends to be illegal or unethical
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What common pricing practices are considered to beillegal or unethical?
Explain how unethical marketers might use bait-and-switch tactics, price-fixing, and predatory pricing.
Discuss the advantages of fixed-price policy on the part of customer and marketer.
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- Explain the pricing strategy and argue about the reasons that motivate companies to sell a product below its normal price (dumping).arrow_forwardExplain customary pricing.arrow_forwardMany organisations use transfer pricing when transferring products between different divisions of the same organisation. You are required to critically discuss the advantages and disadvantages of the following methods: Should include critical evaluation of the models and concepts proposed outlining their merits and limitations. You may incorporate logical assumptions with regard to the company and use numerical examples to illustrate the models and concepts that you propose to adopt Market based transfer prices; Full cost transfer prices; Marginal/variable cost transfer prices; Cost-plus a mark-up transfer prices; and 5) Negotiated transfer prices.arrow_forward
- Under what environmental conditions are price wars likely to occur in an industry? What are the implications of price wars for a company?arrow_forwardIn terms of pricing principles, why do rental companies often display the retail price alongside the rental price for products they feature?arrow_forwardWhich pricing practices are covered by the Sherman Act?arrow_forward
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