Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 15.7, Problem 1LO
Summary Introduction

To discuss: The methods to accomplish the priorities of a supply chain.

Supply chain refers to the complete system of suppliers and the activities which contributes to the delivery and creation of services and goods.

Expert Solution & Answer
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Explanation of Solution

The methods to accomplish the priorities of a supply chain are as follows:

  • Firms can reduce its cost and can improve the customer satisfaction.
  • In house research helps the firm to accomplish the supply chain
  • They should select the intermediaries carefully for the supply chain
  • Firm should predict the demand and supply and then plan accordingly
  • Firms should be more predictable so that the can reduce the chances of being out of stock and unexpected losses.

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