Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 1AMK

a)

Summary Introduction

To discuss: The impact of growing number of dual income households on non-store retailing.

Introduction:

Non-store refers to the business which occurs outside the retail outlet. This retailing involves activities and engages various levels of customers and retailers.

a)

Expert Solution
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Explanation of Solution

Non-store retailing includes online retailing which is becoming a convenient one for dual income households.

Catalogs, direct mails and television home shopping are those which also provide households the convenient retailing alternatives.

b)

Summary Introduction

To discuss: The impact of growing number of dual income households on retailing mix.

Introduction:

Retailing mix includes various activities like managing the store and also the merchandise in the store.

b)

Expert Solution
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Explanation of Solution

The retailers have to adjust the mix according to the location and store hours. Working people need a convenient shopping at convenient locations. Now a day’s online orderings and credit cards are becoming very important element for these dual income households.

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